Google, Marketing

Increasing the SEO for your Edmonton Website

There are many things you can do to the back end of your website to increase your SEO.

Yes I am a certified Google Partner so when I refer to a search engine, I usually say “Google”. However, there are multiple other search engines such as Bing and Yahoo. I’m sure your parents are familiar with them.

How does Google find your Edmonton website?

Google is a Search Engine. It follows links. Google follows links from one web page to another web page. A search engine like Google consists of an index, an algorithm and a crawler. Every day, Google goes through every website and saves an HTML version in a gigantic database, called an index. This index is updated if Google went to your website and found some new content or changes made. The more often you make changes, the higher you will rank. This Blog just increased my SEO!

In order to show my Edmonton site, Google needs to find a link to my website from another site it already knows. That link will lead to the first crawler session and the first save in the index. Both internal links (within your own website) and external links (from or to other websites) will help the ranking of your website with Google.

Yes Google has an algorithm that decides what pages show first and in what order. These factors are constantly changing, so it is best to work with a Google Partner to find out which keywords are the best for your site. Testing and experimenting gives a good feel for the important factors of the algorithm and the changes in these factors.

It is important to own the first page of Google when people search for your company. People don’t often go to Page 2, let alone Page 11, so where you appear matters. You should own the first full page of Google with your Google My Business Account, Google Map listing, Website, and Social Media sites, along with other links mentioning your company, articles or blog posts. If you do not take up every result, your competition will be there, grouped in as a similar company, product or service as yours.

Now Google Ads will be the first few results, but you can set up Google Ads for your own company as a keyword if you want to appear there too.

What is SEO (Search Engine Optimization) ?

SEO is something I specialize in, it is a profession that optimizes websites to make them appear in a high position in organic search results. Organic search results are natural and unpaid. SEO fits a website into Google’s algorithm.

The On-Page factors that decide the ranking of your website are:

  • The quality of your code
  • The structure of your text
  • Useful, high quality, relevant content
  • Page load time
  • Image optimization
  • Header tags
  • Outbound links
  • Different multimedia
  • Broken links
  • Readability

The Off-Page factors that decide the ranking of your website are:

  • The links to your website
  • Creating a recognizable brand
  • Building links through guest posting and email outreach
  • Submitting your articles to high-quality, relevant directories
  • Having a presence on forums and other blogs
  • Leveraging social media and influencer marketing

There are many Plug Ins that you can install into your website, that can help in writing SEO friendly content. My favourite is Yoast, but here are a few options for you to choose from.

There are no tricks, that replace good content and a strong marketing strategy. Please contact me for help coming up with a plan for your SEO.

SVM

Sarahvanmarketing@gmail.com

Google

Use Google to forward the URL of your website!

Google Domains

Congratulations on having your very own website! Are you ready to purchase a custom domain, or do you have a new domain (the name of your website, in my case www.sarahvanmarketing.com ) that you want to forward your old website too?

It sounds complicated but it is really quite easy to forward your old website to a new name.

 

Name Servers

Name servers store the configuration of your domains as a collection of resource records. If you use the Google Domain servers, you can figure out your domain. Or you can enter up to 13 custom nameservers and configure your domain using a 3rd party DNS provider. So if you bought the name for your website from Go Daddy or BlueHost you can enter it in Google Domain still.

DNSSEC – Domain Name System Security Extensions

This is important to make sure you enable your DNSSEC. This protects your domain from attacks such as DNS cache poison attacks and DNS spoofing. Think of it as a suit of armour around your website domain.

Synthetic Records

Synthetic Records are unique to Google Domains. They perform tasks that require multiple resource records, like mapping the domains and subdomains required to integrate with G-suite.

  • Creating email forwarding alias like yourname@yourbusiness.com
  • Adding all the resource records necessary to integrate your domain with a 3rd party host

You can configure Synthetic Records directly in the DNS tab in Google Domains. Others are set up automatically by Google Domains when you set up web forwarding.

Dynamic DNS

This is what directs your domain or a subdomain to a resource with a dynamically assigned IP address, that you can edit on the DNS tab.

Sub Domain Forwarding

This is how you direct a sub domain to a named url. For example. yourbusinessname.com/yourproduct and have a simpler url like yourproduct.com

How to set up your new name on your old website:

Step #1 Sign into your personal Google Account.

If you do not have a Google account you will have to sign up for one in order to use Google Domains.

Always write down your passwords in a safe place, try a file folder on your computer.

Step #2 Click My Domains

This will require you to add your domain you already purchased, or you can buy one directly from Google.

Step #3 Click On DNS Tab

Remember this is where you will configure synthetic records.

Step #4 Scroll down to Synthetic Records

This is where you will do the forwarding.

Step #5 Select your subdomain from the list

Select Subdomain forward, if yours is not on the list, you will have to doublecheck step 2.

<www.nameofdomainforwarding.com>

Step #6 Select the type of Redirect

Will this be a temporary redirect? (HTTP 302)

  • Browser won’t cache
  • Forces a look up every time to routing table or DNS Server
  • Changes you make show up quickly

Or will it be a permanent redirect? (HTTP 301)

  • Redirects to cache forwarding address
  • Quicker load time from repeat visitors to your site
  • Changes propagate slowly

Step #7 Choose your Pathforwarding

 

<www.yourbusiness.com/specificpage>
When you choose to use pathforwarding, this means all the sub pages from your old website will automatically update.
Think of it this way:
Pathforwarding on:
Pathforwarding off:

Step #8 Click to Accept Changes of Resource Records

This will save your changes and you are good to go!

Good luck with your new Domain! If you need any help setting it up, please contact me! Sarahvanmarketing@gmail.com
SVM

 

Google, Marketing, Uncategorized

Google 5 Star Review Secret

The Secret to 5 Star Google Reviews

It is my birthday and I am feeling pretty generous! Happy Birthday to me! So I have decided to give you all a present. Here it is, the fastest way to grow your 5 star Google review rating:

You have had some great feedback from clients, but how do you get that to convert onto your Google page? Adding a 5 Star Google review embedded link to your email signature is an easy way to get testimonials. Plus with the review already at 5 stars it deters 4 or 3 star ratings.

How to create a link for a 5 star Google review

Step 1:

Create a Thank You Email Template:

The email is simple, to the point and heartfelt. They already know the excellent service you have provided. Go for it! Ask for your client to write a Google review. Within the request, send a direct link to the Google review page loaded with a 5-star rating. That way even if they don’t type anything, you still get the 5 stars.

Step 2:

On your phone, open Google Chrome in an incognito tab:

In the incognito tab on your smart phone, go to Google.com and search your business name exactly as it appears on your Google My Business page. Your business’ Google knowledge graph should show up with all of your business information. If you don’t see your business, include your city and/or province until your business pops up.

Step 3:

Select to review 5 stars:

Tap the 5th star on the far right. Make sure you see all 5 stars highlighted, as this will be your default link for requesting reviews.

Step 4:

Grab the link:

You will be prompted to log in. Don’t worry, that’s what you need! Scroll up to the address bar. Press and hold in the address bar until the “Select All” option appears. Click it and then select “Copy” to copy the URL.

Step 5:

Use the link in your email:

Congratulations! You now have a link that will work on both mobile and desktop, that you can embed in thank you emails. This will easily direct your clients directly to your 5-star review prompt on Google!

You can embed the link in the image of the Google Logo, or just have the link itself. If you can’t stand that long link? Shorten it with Google’s shortener, Goo.gl.

Click that link to see it in action!

LEAVE SARAH VAN MARKETING A 5 STAR GOOGLE REVIEW!

If you need a hand with any of these steps, feel free to contact me. I am more than happy to help! Sarahvanmarketing@gmail.com

SVM