Marketing

Mini Digital Media Guide

Sarah Business Card Front-01

Digital Transformation

How can your business utilize Digital Media as a tool to reach customers? You know Social Media works, you have seen your favourite boutique businesses blossom and become international heavyweights. You want a digital transformation now! How can you leverage these networks to your advantage as a small business owner? Let me show you.

Here is  quick compilation of ways you can make your online presence a success

1.) Custom URLS:

On Social Media sites, make sure your urls match, make it easier for your clients to find you on twitter if they already like you on facebook. Make your urls short and keyword rich.

2.) Market Research:

Know your niche audience, find out who they are, where they live, how they live their life and make purchases. This will help when it comes time for you to figure out how to market to them. Try this free Canadian site – environicsanalytics.ca or try think with Google

3.) Be Authentic:

Remain true to yourself and how you see your brand. It is what makes you different and special from all those same industry businesses. It is the most valuable gift you can give.

4.) Mobile Friendly Website:

Make sure that your images are sized correctly to convert for smartphone users. Have links to call on all your phone numbers. If necessary create a msite, or mobile version of your site that is less complicated. You are reading this on your phone right now aren’t you?

5.) Register on Google:

Create a Google My Business account. If this sounds complicated, it isn’t view my easy how to here: SarahVanMarketing Google My Business!

6.) Beware Bargains:

Are you buying designs on fivver or dealing with your cousin’s nephews girlfriend? Design work is how your customer will view you, your company and your brand. There is no price on the face of your business. I can help with logo or brand design, just email me!

7.) Schedule:

You need to be realistic, you might not have time to post twice a day. So schedule your Social Media posts using a website like Buffer or Hootsuite or Sprout Social. Or just hired someone to do it. I can help come up with a content plan customized for your business.

8.) Use Social networks you like:

Does LinkedIn frustrate you? Do you love the hashtags on Instagram? Pick the Social Networks that are right for you and your brand. Don’t overwhelm yourself at first. Although it is a good idea to lock in the usernames on these sites in case you wish to use them in the future.

9.) Don’t be a robot:

Make your content fun and interesting! Do not come across with a mechanical sales pitch! It is boring and people will unfollow.

10.) Custom Hashtags:

Think of Custom Hashtags for your business that you will always use:

#yourbusinessname #yourcity, #yourbusinessneighbourhood, #yourproducts #yourproductnames

If you need a hand with any of these tips shoot me an email! sarahvanmarketing@gmail.com

SVM

 

Marketing

Use Google My Business to drive customers to your website!

google-my-business

Just Google it…

Google it! Your Search Engine Result is one of the main ways customers search for your business, or for products and businesses that match yours.

A Google Business Account is easy to build! In fact your customers may have already created one for you by leaving reviews or tagging your business in photos.

Step #1 Sign into your personal Google Account.

If you do not have a Google account you will have to sign up for one in order to create a Google My business profile.

Always write down your passwords in a safe place, try a file folder on your computer.

Create a Google My Business Account. Then create or claim your business listing.

Step #2 Market to your direct niche audience

Where are you located?  Perhaps an area of the City? Advertise to local Towns? Your Province? Country? International?

Step #3 Choose your delivery area

You can choose to list specific cities, postal codes, regions, etc. This can help boost your search results when people are using those same parameters.

Or

You can choose delivery within a distance from your business address you have provided. 1000 Km, 20 Km, etc.

Step #4 Try to find the type of business that best suits your company

Choose from the provided list. It is not very detailed, but come as close as you can.

Step #5 Verify your Business

This can be done by postcard, or sometimes by email, or phone number. Be prepared to get that code!

If you want to be able to alter your business page, or alter that information you have already entered you will need to verify your account.

After you receive your Google My Business postcard, you can follow the directions to verify your location, and your right to post on behalf of the business.

Step #6 Verify your listing using the provided postcard

If you chose to sign up using a postcard delivered by Google just so you can have a letter from Google to show your friends and family it will arrive in about 12-15 days. Now you can control the options regarding your business. Update all your business information; profile pic (Company Logo), cover image, about us, hours of operation (holidays), website url, industry category, contact number & contact email. You can add details about your products and services, all which will help your search results.

Your customers can leave reviews on your Google page. Keep on top of contact as lower rated businesses will appear below higher rated ones.

If you need a hand figuring it out, please email me! Sarahvanmarketing@gmail.com

SVM

 

Google also has a free website builder where it will grab your information right from your Google My Business listing. You can customize the design a bit and publish it to the web. They have a few themes to choose from but your business must be verified in order to access or publish your Google website.
Good luck with your new Google My Business listing! If you need any help setting it up, or would like some custom images created please contact me! Sarahvanmarketing@gmail.com
SVM

 

Marketing, metrics

How to install Google Analytics on your WordPress website!

How effective is your companies Digital Marketing Strategy?

Tracking your audience to analyze behavioral patterns is easy with GOOGLE ANALYTICS. It is a fantastic measurement of KPI’s (Key Performance Indicators). Use it to monitor site behaviors & track visitors. Gain insight on website traffic, bounce rate conversions, user click-throughs and more.

All steps are laid out in the Google Analytics dashboard. Your sites metrics, segmentation capabilities for analyzing groups, creating custom reports for business specific metrics, e-mail based sharing & communication. It integrates perfectly with GOOGLE ADWORDS.

Step #1 Get a Google Analytics account.

Sign up! Always remember to safely store your passwords. If you do not have a Google account you will have to sign up for one in order to create a Google Analytics account.

Step #2 Choose what to track

Click on website.

Step #3 Enter all your business information

Account name, website name, website url, industry category, Country, & time- zone.

Step #4 Agree to Google Analytics terms of service

After you have confirmed, get your Google Analytics tracking I.D. or code.

Step #5 Copy your Google Analytics tracking code

I suggest leaving this tab open in case you need to return and re-copy it again.

Step #6 Choose which way to install your code into wordpress

A.) Functions File

This install directly into your wordpress theme. Using this route will add the code to every page of your wordpress site automatically. (Blogs included) Paste this code into your functions file.

<?php
add_action(‘wp_head’, ‘wpb_add_googleanalytics’);
function wpb_add_googleanalytics() { ?>
// Paste your Google Analytics code here
<?php } ?>

B.) Header & Footer Plugin

First you will need to install & activate a Header & Footer Plugin. Visit Settings > Insert Headers & Footers page. Paste the Google Analytics into the box labelled “Scripts in Header”. Don’t forget to click save before exiting.

C.) Monster Insights Plugin

MonsterInsight is the most popular Google Analytics plugin for WordPress. There is a free version & a paid version. The paid version has eCommerce tracking.  First install & activate the MonsterInsights Plugin. When you activate it, a new menu item labeled “Insights” to your WordPress admin menu. Visit Insights > Settings to configure the plugin settings. Authenticate your Google Account in order to connect Google Analytics to your WordPress site. The authentication popup will show you the line of code you need to copy. Enter it into your MonsterInsights popup. Click on the profile you would like to track.

Google Analytics will take 24-48 hours to show your stats

Visit your Google Analytics dashboard to review your data. Create your own custom reports!

Audience Tab will show you reports & help you understand your users.

Acquisition Reports explore where your users came from.

Behavior Reports summarize what your users do after they arrive on your site.

Conversion Reports show how well you’re doing against your goals.

Good luck with your new metrics tracking dashboard! If you need any help please send me an email! Sarahvanmarketing@gmail.com
SVM