Google

Use Google to forward the URL of your website!

Google Domains

Congratulations on having your very own website! Are you ready to purchase a custom domain, or do you have a new domain (the name of your website, in my case www.sarahvanmarketing.com ) that you want to forward your old website too?

It sounds complicated but it is really quite easy to forward your old website to a new name.

 

Name Servers

Name servers store the configuration of your domains as a collection of resource records. If you use the Google Domain servers, you can figure out your domain. Or you can enter up to 13 custom nameservers and configure your domain using a 3rd party DNS provider. So if you bought the name for your website from Go Daddy or BlueHost you can enter it in Google Domain still.

DNSSEC – Domain Name System Security Extensions

This is important to make sure you enable your DNSSEC. This protects your domain from attacks such as DNS cache poison attacks and DNS spoofing. Think of it as a suit of armour around your website domain.

Synthetic Records

Synthetic Records are unique to Google Domains. They perform tasks that require multiple resource records, like mapping the domains and subdomains required to integrate with G-suite.

  • Creating email forwarding alias like yourname@yourbusiness.com
  • Adding all the resource records necessary to integrate your domain with a 3rd party host

You can configure Synthetic Records directly in the DNS tab in Google Domains. Others are set up automatically by Google Domains when you set up web forwarding.

Dynamic DNS

This is what directs your domain or a subdomain to a resource with a dynamically assigned IP address, that you can edit on the DNS tab.

Sub Domain Forwarding

This is how you direct a sub domain to a named url. For example. yourbusinessname.com/yourproduct and have a simpler url like yourproduct.com

How to set up your new name on your old website:

Step #1 Sign into your personal Google Account.

If you do not have a Google account you will have to sign up for one in order to use Google Domains.

Always write down your passwords in a safe place, try a file folder on your computer.

Step #2 Click My Domains

This will require you to add your domain you already purchased, or you can buy one directly from Google.

Step #3 Click On DNS Tab

Remember this is where you will configure synthetic records.

Step #4 Scroll down to Synthetic Records

This is where you will do the forwarding.

Step #5 Select your subdomain from the list

Select Subdomain forward, if yours is not on the list, you will have to doublecheck step 2.

<www.nameofdomainforwarding.com>

Step #6 Select the type of Redirect

Will this be a temporary redirect? (HTTP 302)

  • Browser won’t cache
  • Forces a look up every time to routing table or DNS Server
  • Changes you make show up quickly

Or will it be a permanent redirect? (HTTP 301)

  • Redirects to cache forwarding address
  • Quicker load time from repeat visitors to your site
  • Changes propagate slowly

Step #7 Choose your Pathforwarding

 

<www.yourbusiness.com/specificpage>
When you choose to use pathforwarding, this means all the sub pages from your old website will automatically update.
Think of it this way:
Pathforwarding on:
Pathforwarding off:

Step #8 Click to Accept Changes of Resource Records

This will save your changes and you are good to go!

Good luck with your new Domain! If you need any help setting it up, please contact me! Sarahvanmarketing@gmail.com
SVM

 

Marketing

Use Google My Business to drive customers to your website!

google-my-business

Just Google it…

Google it! Your Search Engine Result is one of the main ways customers search for your business, or for products and businesses that match yours.

A Google Business Account is easy to build! In fact your customers may have already created one for you by leaving reviews or tagging your business in photos.

Step #1 Sign into your personal Google Account.

If you do not have a Google account you will have to sign up for one in order to create a Google My business profile.

Always write down your passwords in a safe place, try a file folder on your computer.

Create a Google My Business Account. Then create or claim your business listing.

Step #2 Market to your direct niche audience

Where are you located?  Perhaps an area of the City? Advertise to local Towns? Your Province? Country? International?

Step #3 Choose your delivery area

You can choose to list specific cities, postal codes, regions, etc. This can help boost your search results when people are using those same parameters.

Or

You can choose delivery within a distance from your business address you have provided. 1000 Km, 20 Km, etc.

Step #4 Try to find the type of business that best suits your company

Choose from the provided list. It is not very detailed, but come as close as you can.

Step #5 Verify your Business

This can be done by postcard, or sometimes by email, or phone number. Be prepared to get that code!

If you want to be able to alter your business page, or alter that information you have already entered you will need to verify your account.

After you receive your Google My Business postcard, you can follow the directions to verify your location, and your right to post on behalf of the business.

Step #6 Verify your listing using the provided postcard

If you chose to sign up using a postcard delivered by Google just so you can have a letter from Google to show your friends and family it will arrive in about 12-15 days. Now you can control the options regarding your business. Update all your business information; profile pic (Company Logo), cover image, about us, hours of operation (holidays), website url, industry category, contact number & contact email. You can add details about your products and services, all which will help your search results.

Your customers can leave reviews on your Google page. Keep on top of contact as lower rated businesses will appear below higher rated ones.

If you need a hand figuring it out, please email me! Sarahvanmarketing@gmail.com

SVM

 

Google also has a free website builder where it will grab your information right from your Google My Business listing. You can customize the design a bit and publish it to the web. They have a few themes to choose from but your business must be verified in order to access or publish your Google website.
Good luck with your new Google My Business listing! If you need any help setting it up, or would like some custom images created please contact me! Sarahvanmarketing@gmail.com
SVM