Google, Marketing

Increasing the SEO for your Edmonton Website

There are many things you can do to the back end of your website to increase your SEO.

Yes I am a certified Google Partner so when I refer to a search engine, I usually say “Google”. However, there are multiple other search engines such as Bing and Yahoo. I’m sure your parents are familiar with them.

How does Google find your Edmonton website?

Google is a Search Engine. It follows links. Google follows links from one web page to another web page. A search engine like Google consists of an index, an algorithm and a crawler. Every day, Google goes through every website and saves an HTML version in a gigantic database, called an index. This index is updated if Google went to your website and found some new content or changes made. The more often you make changes, the higher you will rank. This Blog just increased my SEO!

In order to show my Edmonton site, Google needs to find a link to my website from another site it already knows. That link will lead to the first crawler session and the first save in the index. Both internal links (within your own website) and external links (from or to other websites) will help the ranking of your website with Google.

Yes Google has an algorithm that decides what pages show first and in what order. These factors are constantly changing, so it is best to work with a Google Partner to find out which keywords are the best for your site. Testing and experimenting gives a good feel for the important factors of the algorithm and the changes in these factors.

It is important to own the first page of Google when people search for your company. People don’t often go to Page 2, let alone Page 11, so where you appear matters. You should own the first full page of Google with your Google My Business Account, Google Map listing, Website, and Social Media sites, along with other links mentioning your company, articles or blog posts. If you do not take up every result, your competition will be there, grouped in as a similar company, product or service as yours.

Now Google Ads will be the first few results, but you can set up Google Ads for your own company as a keyword if you want to appear there too.

What is SEO (Search Engine Optimization) ?

SEO is something I specialize in, it is a profession that optimizes websites to make them appear in a high position in organic search results. Organic search results are natural and unpaid. SEO fits a website into Google’s algorithm.

The On-Page factors that decide the ranking of your website are:

  • The quality of your code
  • The structure of your text
  • Useful, high quality, relevant content
  • Page load time
  • Image optimization
  • Header tags
  • Outbound links
  • Different multimedia
  • Broken links
  • Readability

The Off-Page factors that decide the ranking of your website are:

  • The links to your website
  • Creating a recognizable brand
  • Building links through guest posting and email outreach
  • Submitting your articles to high-quality, relevant directories
  • Having a presence on forums and other blogs
  • Leveraging social media and influencer marketing

There are many Plug Ins that you can install into your website, that can help in writing SEO friendly content. My favourite is Yoast, but here are a few options for you to choose from.

There are no tricks, that replace good content and a strong marketing strategy. Please contact me for help coming up with a plan for your SEO.

SVM

Sarahvanmarketing@gmail.com

Google, Marketing, Uncategorized

Google 5 Star Review Secret

The Secret to 5 Star Google Reviews

It is my birthday and I am feeling pretty generous! Happy Birthday to me! So I have decided to give you all a present. Here it is, the fastest way to grow your 5 star Google review rating:

You have had some great feedback from clients, but how do you get that to convert onto your Google page? Adding a 5 Star Google review embedded link to your email signature is an easy way to get testimonials. Plus with the review already at 5 stars it deters 4 or 3 star ratings.

How to create a link for a 5 star Google review

Step 1:

Create a Thank You Email Template:

The email is simple, to the point and heartfelt. They already know the excellent service you have provided. Go for it! Ask for your client to write a Google review. Within the request, send a direct link to the Google review page loaded with a 5-star rating. That way even if they don’t type anything, you still get the 5 stars.

Step 2:

On your phone, open Google Chrome in an incognito tab:

In the incognito tab on your smart phone, go to Google.com and search your business name exactly as it appears on your Google My Business page. Your business’ Google knowledge graph should show up with all of your business information. If you don’t see your business, include your city and/or province until your business pops up.

Step 3:

Select to review 5 stars:

Tap the 5th star on the far right. Make sure you see all 5 stars highlighted, as this will be your default link for requesting reviews.

Step 4:

Grab the link:

You will be prompted to log in. Don’t worry, that’s what you need! Scroll up to the address bar. Press and hold in the address bar until the “Select All” option appears. Click it and then select “Copy” to copy the URL.

Step 5:

Use the link in your email:

Congratulations! You now have a link that will work on both mobile and desktop, that you can embed in thank you emails. This will easily direct your clients directly to your 5-star review prompt on Google!

You can embed the link in the image of the Google Logo, or just have the link itself. If you can’t stand that long link? Shorten it with Google’s shortener, Goo.gl.

Click that link to see it in action!

LEAVE SARAH VAN MARKETING A 5 STAR GOOGLE REVIEW!

If you need a hand with any of these steps, feel free to contact me. I am more than happy to help! Sarahvanmarketing@gmail.com

SVM

Marketing

Design the Perfect Email Newsletter!

The Perfect Email Newsletter!

Your company wants to keep in touch with customers, and update them on your offerings of new products and services. The key to opening communication is a strong email nurture campaign. Breadcrumb your customers into coming back to you to make a purchase.

Create the perfect email newsletter in a few easy steps:

Subject Line:

Keep it short and simple. Something that will grab your viewer, try to use an emoji that describes your business or email.

From:

Your Company Name, along with a 2-3 word tagline.

Reply Email:

Use a “real person” if possible. People will be more likely to respond and ask questions.

Email Elements

Preheader:

A quick Company pitch.

Header:

Well designed area for your company logo, tagline or description.

Headline:

Grab your readers attention! Use 1-2 keywords and be engaging and informative.

Subheads:

Short phrases that communicate your most important points, perhaps try bolding it!

Image:

Visuals improve your newsletter, especially unique ones that are branded. Draw people in with video, photos, illustration or an infographic.

Copy:

Keep sentences and paragraphs short! Use headers, sub-headers, bullets, lists, bold & italics.

Signature:

Always have a line including how to contact you, links to social media and your website, reaffirming your brand.

If you like this article, please share!

As always, I am more than happy to help with any questions on digital marketing you may have! Please shoot me an email at sarahvanmarketing@gmail.com

SVM