Uncategorized

Google changes its protocol! A SSL Certificate is now required for your website to not be labeled spam.

The question is simple. Does your website have an SSL Certificate?

Most websites with purchasing or the collecting of personal information and credit card data already have an SSL. You want your customers to know that your website is secure and will not be hacked. You can trust us local and international buyers. We have an SSL Certificate.

What is an SSL you ask? When coding a website http:// there is no certificate. With https:// you have one. SSL Certificates are small data files that digitally bind a cryptographic key to a company’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to an internet browser.

An SSL is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate.

If you already have an SSL Certificate, then the new requirements laid out by Google as part of the Chrome update do not effect you. If you don’t have one, here is how you get one.

How To Order An SSL Certificate
  1. Prepare by getting your server set up and getting your WHOIS record updated (it needs to show the correct company name and address), etc.
  2. Generate the CSR on the server.
  3. Submit the CSR and other info to the Certificate Authority.
  4. Have your domain and company validated.
  5. Receive and install the issued certificate.

Here are a few SSL Certificate suppliers:

The Top SSL Certificate Providers
  • VeriSign. Now under Symantec’s wing, VeriSign’s authentication business is considered to be one of the most trusted, and is in fact the one used by most of the big brands on the Internet.
  • GeoTrust.
  • Comodo.
  • Digicert.
  • Thawte.
  • GoDaddy.
  • Network Solutions.

If you have any issues updating the SSL Certificate on your site please contact me:

Sarahvanmarketing@gmail.com

SVM

Google, Marketing, Uncategorized

Google 5 Star Review Secret

The Secret to 5 Star Google Reviews

It is my birthday and I am feeling pretty generous! Happy Birthday to me! So I have decided to give you all a present. Here it is, the fastest way to grow your 5 star Google review rating:

You have had some great feedback from clients, but how do you get that to convert onto your Google page? Adding a 5 Star Google review embedded link to your email signature is an easy way to get testimonials. Plus with the review already at 5 stars it deters 4 or 3 star ratings.

How to create a link for a 5 star Google review

Step 1:

Create a Thank You Email Template:

The email is simple, to the point and heartfelt. They already know the excellent service you have provided. Go for it! Ask for your client to write a Google review. Within the request, send a direct link to the Google review page loaded with a 5-star rating. That way even if they don’t type anything, you still get the 5 stars.

Step 2:

On your phone, open Google Chrome in an incognito tab:

In the incognito tab on your smart phone, go to Google.com and search your business name exactly as it appears on your Google My Business page. Your business’ Google knowledge graph should show up with all of your business information. If you don’t see your business, include your city and/or province until your business pops up.

Step 3:

Select to review 5 stars:

Tap the 5th star on the far right. Make sure you see all 5 stars highlighted, as this will be your default link for requesting reviews.

Step 4:

Grab the link:

You will be prompted to log in. Don’t worry, that’s what you need! Scroll up to the address bar. Press and hold in the address bar until the “Select All” option appears. Click it and then select “Copy” to copy the URL.

Step 5:

Use the link in your email:

Congratulations! You now have a link that will work on both mobile and desktop, that you can embed in thank you emails. This will easily direct your clients directly to your 5-star review prompt on Google!

You can embed the link in the image of the Google Logo, or just have the link itself. If you can’t stand that long link? Shorten it with Google’s shortener, Goo.gl.

Click that link to see it in action!

LEAVE SARAH VAN MARKETING A 5 STAR GOOGLE REVIEW!

If you need a hand with any of these steps, feel free to contact me. I am more than happy to help! Sarahvanmarketing@gmail.com

SVM

Uncategorized

Google Alerts

Keep up to date on your brand with:

GOOGLE ALERTS!

Either keep plugging it into Google every day or down-arrow-iconSet up a Google Alert to notify you by email whenever something new on your brand appears in search results.

Step 1 Sign into Google

Step 2 Visit www.google.com/alerts

Step 3 Pick a search phrase that is moderately specific.

#Marketing #SarahVanMarketing #SVM #DigitalMarketing

Step 4 Create Alert Button

Step 5 You can modify your Alert by clicking on show options.

Step 6 Pick a rate of notifications

  • At most once a day
  • At most once a week
  • As it happens
  • All results / or only the best quality

Enjoy a quick email on your industry and your business at your leisure. I like to check mine once a Week with my coffee. The bonus is the free post ideas for Social Media. If you would like to hear more, contact me at sarahvanmarketing@gmail.com

 

SVM