Google, Marketing, Uncategorized

Google 5 Star Review Secret

The Secret to 5 Star Google Reviews

It is my birthday and I am feeling pretty generous! Happy Birthday to me! So I have decided to give you all a present. Here it is, the fastest way to grow your 5 star Google review rating:

You have had some great feedback from clients, but how do you get that to convert onto your Google page? Adding a 5 Star Google review embedded link to your email signature is an easy way to get testimonials. Plus with the review already at 5 stars it deters 4 or 3 star ratings.

How to create a link for a 5 star Google review

Step 1:

Create a Thank You Email Template:

The email is simple, to the point and heartfelt. They already know the excellent service you have provided. Go for it! Ask for your client to write a Google review. Within the request, send a direct link to the Google review page loaded with a 5-star rating. That way even if they don’t type anything, you still get the 5 stars.

Step 2:

On your phone, open Google Chrome in an incognito tab:

In the incognito tab on your smart phone, go to Google.com and search your business name exactly as it appears on your Google My Business page. Your business’ Google knowledge graph should show up with all of your business information. If you don’t see your business, include your city and/or province until your business pops up.

Step 3:

Select to review 5 stars:

Tap the 5th star on the far right. Make sure you see all 5 stars highlighted, as this will be your default link for requesting reviews.

Step 4:

Grab the link:

You will be prompted to log in. Don’t worry, that’s what you need! Scroll up to the address bar. Press and hold in the address bar until the “Select All” option appears. Click it and then select “Copy” to copy the URL.

Step 5:

Use the link in your email:

Congratulations! You now have a link that will work on both mobile and desktop, that you can embed in thank you emails. This will easily direct your clients directly to your 5-star review prompt on Google!

You can embed the link in the image of the Google Logo, or just have the link itself. If you can’t stand that long link? Shorten it with Google’s shortener, Goo.gl.

Click that link to see it in action!

LEAVE SARAH VAN MARKETING A 5 STAR GOOGLE REVIEW!

If you need a hand with any of these steps, feel free to contact me. I am more than happy to help! Sarahvanmarketing@gmail.com

SVM

Marketing

Mini Digital Media Guide

Sarah Business Card Front-01

Digital Transformation

How can your business utilize Digital Media as a tool to reach customers? You know Social Media works, you have seen your favourite boutique businesses blossom and become international heavyweights. You want a digital transformation now! How can you leverage these networks to your advantage as a small business owner? Let me show you.

Here is  quick compilation of ways you can make your online presence a success

1.) Custom URLS:

On Social Media sites, make sure your urls match, make it easier for your clients to find you on twitter if they already like you on facebook. Make your urls short and keyword rich.

2.) Market Research:

Know your niche audience, find out who they are, where they live, how they live their life and make purchases. This will help when it comes time for you to figure out how to market to them. Try this free Canadian site – environicsanalytics.ca or try think with Google

3.) Be Authentic:

Remain true to yourself and how you see your brand. It is what makes you different and special from all those same industry businesses. It is the most valuable gift you can give.

4.) Mobile Friendly Website:

Make sure that your images are sized correctly to convert for smartphone users. Have links to call on all your phone numbers. If necessary create a msite, or mobile version of your site that is less complicated. You are reading this on your phone right now aren’t you?

5.) Register on Google:

Create a Google My Business account. If this sounds complicated, it isn’t view my easy how to here: SarahVanMarketing Google My Business!

6.) Beware Bargains:

Are you buying designs on fivver or dealing with your cousin’s nephews girlfriend? Design work is how your customer will view you, your company and your brand. There is no price on the face of your business. I can help with logo or brand design, just email me!

7.) Schedule:

You need to be realistic, you might not have time to post twice a day. So schedule your Social Media posts using a website like Buffer or Hootsuite or Sprout Social. Or just hired someone to do it. I can help come up with a content plan customized for your business.

8.) Use Social networks you like:

Does LinkedIn frustrate you? Do you love the hashtags on Instagram? Pick the Social Networks that are right for you and your brand. Don’t overwhelm yourself at first. Although it is a good idea to lock in the usernames on these sites in case you wish to use them in the future.

9.) Don’t be a robot:

Make your content fun and interesting! Do not come across with a mechanical sales pitch! It is boring and people will unfollow.

10.) Custom Hashtags:

Think of Custom Hashtags for your business that you will always use:

#yourbusinessname #yourcity, #yourbusinessneighbourhood, #yourproducts #yourproductnames

If you need a hand with any of these tips shoot me an email! sarahvanmarketing@gmail.com

SVM

 

Marketing

Use Google My Business to drive customers to your website!

google-my-business

Just Google it…

Google it! Your Search Engine Result is one of the main ways customers search for your business, or for products and businesses that match yours.

A Google Business Account is easy to build! In fact your customers may have already created one for you by leaving reviews or tagging your business in photos.

Step #1 Sign into your personal Google Account.

If you do not have a Google account you will have to sign up for one in order to create a Google My business profile.

Always write down your passwords in a safe place, try a file folder on your computer.

Create a Google My Business Account. Then create or claim your business listing.

Step #2 Market to your direct niche audience

Where are you located?  Perhaps an area of the City? Advertise to local Towns? Your Province? Country? International?

Step #3 Choose your delivery area

You can choose to list specific cities, postal codes, regions, etc. This can help boost your search results when people are using those same parameters.

Or

You can choose delivery within a distance from your business address you have provided. 1000 Km, 20 Km, etc.

Step #4 Try to find the type of business that best suits your company

Choose from the provided list. It is not very detailed, but come as close as you can.

Step #5 Verify your Business

This can be done by postcard, or sometimes by email, or phone number. Be prepared to get that code!

If you want to be able to alter your business page, or alter that information you have already entered you will need to verify your account.

After you receive your Google My Business postcard, you can follow the directions to verify your location, and your right to post on behalf of the business.

Step #6 Verify your listing using the provided postcard

If you chose to sign up using a postcard delivered by Google just so you can have a letter from Google to show your friends and family it will arrive in about 12-15 days. Now you can control the options regarding your business. Update all your business information; profile pic (Company Logo), cover image, about us, hours of operation (holidays), website url, industry category, contact number & contact email. You can add details about your products and services, all which will help your search results.

Your customers can leave reviews on your Google page. Keep on top of contact as lower rated businesses will appear below higher rated ones.

If you need a hand figuring it out, please email me! Sarahvanmarketing@gmail.com

SVM

 

Google also has a free website builder where it will grab your information right from your Google My Business listing. You can customize the design a bit and publish it to the web. They have a few themes to choose from but your business must be verified in order to access or publish your Google website.
Good luck with your new Google My Business listing! If you need any help setting it up, or would like some custom images created please contact me! Sarahvanmarketing@gmail.com
SVM