Google, Marketing

Increasing the SEO for your Edmonton Website

There are many things you can do to the back end of your website to increase your SEO.

Yes I am a certified Google Partner so when I refer to a search engine, I usually say “Google”. However, there are multiple other search engines such as Bing and Yahoo. I’m sure your parents are familiar with them.

How does Google find your Edmonton website?

Google is a Search Engine. It follows links. Google follows links from one web page to another web page. A search engine like Google consists of an index, an algorithm and a crawler. Every day, Google goes through every website and saves an HTML version in a gigantic database, called an index. This index is updated if Google went to your website and found some new content or changes made. The more often you make changes, the higher you will rank. This Blog just increased my SEO!

In order to show my Edmonton site, Google needs to find a link to my website from another site it already knows. That link will lead to the first crawler session and the first save in the index. Both internal links (within your own website) and external links (from or to other websites) will help the ranking of your website with Google.

Yes Google has an algorithm that decides what pages show first and in what order. These factors are constantly changing, so it is best to work with a Google Partner to find out which keywords are the best for your site. Testing and experimenting gives a good feel for the important factors of the algorithm and the changes in these factors.

It is important to own the first page of Google when people search for your company. People don’t often go to Page 2, let alone Page 11, so where you appear matters. You should own the first full page of Google with your Google My Business Account, Google Map listing, Website, and Social Media sites, along with other links mentioning your company, articles or blog posts. If you do not take up every result, your competition will be there, grouped in as a similar company, product or service as yours.

Now Google Ads will be the first few results, but you can set up Google Ads for your own company as a keyword if you want to appear there too.

What is SEO (Search Engine Optimization) ?

SEO is something I specialize in, it is a profession that optimizes websites to make them appear in a high position in organic search results. Organic search results are natural and unpaid. SEO fits a website into Google’s algorithm.

The On-Page factors that decide the ranking of your website are:

  • The quality of your code
  • The structure of your text
  • Useful, high quality, relevant content
  • Page load time
  • Image optimization
  • Header tags
  • Outbound links
  • Different multimedia
  • Broken links
  • Readability

The Off-Page factors that decide the ranking of your website are:

  • The links to your website
  • Creating a recognizable brand
  • Building links through guest posting and email outreach
  • Submitting your articles to high-quality, relevant directories
  • Having a presence on forums and other blogs
  • Leveraging social media and influencer marketing

There are many Plug Ins that you can install into your website, that can help in writing SEO friendly content. My favourite is Yoast, but here are a few options for you to choose from.

There are no tricks, that replace good content and a strong marketing strategy. Please contact me for help coming up with a plan for your SEO.

SVM

Sarahvanmarketing@gmail.com

Google, Marketing

Google Ads – The new updated form of Adwords

Rebranding and it feels so good! Google is creating a new perception with new changes to the Google Adwords platform making it into Google Ads.

The search based ad system was just about to turn 18 too! Bye Adwords!

What does this mean to local Edmonton businesses using Google Adwords? Your YEG marketing campaigns will continue as scheduled, but the new platform will have to be learned.

The DoubleClick is dead! Long live Google Ad Manager!

The products from DoubleClick, the ad network Google bought in 2008, are becoming part of the two other products. The new Google Marketing Platform merges DoubleClick Digital Marketing and the Google Analytics 360 Suite.

The new product will be called Google Marketing Platform, the company is introducing Display & Video 360, which blends features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center.

It will be a simpler hub for creative, agency, and media teams to work together on ad campaigns.

Introducing Google’s bouncing new baby – Google Ads, targeting small Edmonton businesses, using the new default Smart campaigns.

Smart Ads and Smart Campaigns can be “created in minutes” on the new platform, driving anything from website visits to phone calls and brick-and-mortar store visits.

According to Google, 90% of small business owners state that their online advertising goals are to get phone calls, store visits, or purchases online.

When creating a new campaign with Smart Ads, you begin by selecting the goals that are most appropriate for your business. You can select multiple, allowing Google to craft a plan for you to reach users on multiple platforms that aid your goals and KPIs. With the new Smart Ads platform that’s in beta testing, one advertiser was able to double their sales in the first 60 days alone.

Google claims the Smart campaigns let YEG based marketers even more quickly design and launch ad campaigns and provide far better audience-targeting features than standard AdWords campaigns.

According to Google, on July 24, Google Ads users will start seeing the new brand name and logo reflected on the platform, website, billing and help center. Instead of logging into AdWords from adwords.google.com, you will log into Google Ads from ads.google.com.

Thankfully, Google made one big thing clear with the release of the new update:

Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting.”

The new Google Ads experience is going to also release new integrations to Google Docs and Google Sheets, you can create custom reports in just a few minutes.

 

How To Use The Google Sheets plugin

If you aren’t currently using Google Chrome as your browser, you will need it to run the Google Sheets plugin. Though this mode is currently still in Beta, anyone can download it and use it today!

To find it, follow this link: Google Sheets Beta AdWords Integration. Simply install this free plugin to your Google Sheets account, and you can fire up reports in no time.

With the integration in this link, you can:

Create custom reports that pull information directly from your AdWords account(s).
Custom create columns based on the metrics you care about most.
Use the same filters you find on AdWords to get specific data.
Generate a report overview.
Refresh your custom reports to import the latest data. Meaning you don’t have to create new reports every time. You simply refresh them to update the data.
Allow others to edit and collaborate on your reports.

Once you install the Sheets plugin, you should see it located in the “Add-ons” section of your toolbar.

Then select “Google AdWords,” and you have the option to create new reports.

When you create a new report, you can select the report type, columns, and filters that you want to apply:

Each time you log back into your reporting dashboard on Google Sheets using the plugin, you will see key data like:

When your report was last refreshed
What accounts this report is pulling data from
All of your custom report data that you generated last time
google adwords updates

So, why should you use this overgeneralized reporting within AdWords itself?

Two major reasons:

You don’t have to recreate the reports every time.
You don’t have to continually apply filters each time. For example, do you create reports to show how mobile is doing? How about custom filters to see how conversions change by device type and location? You can now create all of these reports in Google Sheets once, keeping them forever. You can then label each report so you know exactly what they show. When you want new data, simply refresh the report, and it populates with your latest data! That saves tons of time!
You can collaborate.
Collaboration is a wonderful feature with Google Docs in general, so why not mesh that with Google AdWords? Allow employees to help you and pull data whenever without giving them direct access to sensitive account information.

Try out the new plugin to start creating better reporting measures for your business today. Don’t waste time every week adding filters and custom reporting measures over and over. Do it once and refresh it with the click of a button.

Smart Ads:

This new “Image Picker” feature allows you to A/B test images automatically. Google will select the best performers to keep running.

New features like this are going to be game changers for small businesses with less time to manage their accounts.

Stay focused on running your local Edmonton business. Sarah Van Marketing can set up and use this product, to make creating advertising easier while assuring those ads end up in front of the right audience.

Google said it will announce additional new campaign types and other solutions at its launch July 24th. I will update this blog after the announcement so stay tuned!….

Thanks for reading!

-SVM

Marketing, Social Media

Building your LinkedIn Company Page

LinkedIn is your online resume.

The Facebook for the business world. You started an account years ago, but you haven’t been on in ages. Claim it. Take control of your old account or start a new one!

For all you entrepreneurs out there here is a new platform for you to showcase your products and services on. Reaching other businesses, or professional people is what LinkedIn is all about.

If you are looking for a job or a better job some of these tips can help you, but setting up a LinkedIn Company Page is something only business owners should do.

Here is a simple step by step guide to setting up your LinkedIn Profile and LinkedIn Company Page!

Step 1 Visit the LinkedIn Website

Go to LinkedIn.com

Step 2 Enter your Email Address

When you are signing up for LinkedIn, are you going to use your business email? What if you switch positions? If it is your business it makes sense but it you are employed by a company use a personal email. Then choose a password. If you have an old account you are trying to claim reset your password and follow the directions. As always please write down or save your passwords in a safe place.

Step 3 Confirmation of Sign Up

Confirm your account set up in your own email, or using your business email. It may prompt you to add all your contacts. Skip this and hand pick your contacts individually. Grandma doesn’t need to add you on LinkedIn.

Step 4 Add a LinkedIn Profile Photo

Choose the right profile picture for LinkedIn. Get a professional picture of you smiling. Where you make up 60% of the image. People need to look at this picture of you and want to do business with you. Look trustworthy, practice a few poses. The proper sizing for a LinkedIn profile photo is 400 x 400 pixels. It is acceptable to upload a larger picture as long as it’s square, no larger than 8MB in file size, and does not exceed 20,000 pixels in height or width.

Step 5 Add a LinkedIn Cover Photo

Your cover photo should be something that represents your business, your experience or your brand. Currently in 2018 a LinkedIn cover image is a minimum size of 1192 x 220 pixels, recommended at 1536 x 768 pixels. If you do not have the correct size it will not upload.

Step 6 Create a LinkedIn Company Page.

You must be on a desktop or laptop to create a LinkedIn Company Page. Click on the downward arrow, after clicking on the 9 squares by your profile picture in the top right on the border. Scroll to the bottom and click on create a company page. It will prompt you for company information. Upload your company logo as a profile picture for your business, and make sure you add at least one location. It will ask for hours of operation, company size, website, email and phone number. Later you can create showcase pages to highlight your products and services. Add a cover image to your business page and when it is published, link your personal employment to your LinkedIn Company.

Step 7 Grow your Network

Follow your Company page, encourage any employees, customers, friends and family to follow your company page to raise your profile. Following your customers is a terrific way to interact with them!

Step 8 Create a Catchy LinkedIn Headline

Make it more than just your title. Try to use business specific keywords.

Step 9 Turn your LinkedIn Summary into your Story

Try to bring to life what your background and skill set is. Explain why these skills matter. Add your personality to it.

Step 10 List all your relevant business skills

These are keywords people will use to search for you. They are also skills that your network will endorse you for having. Does Sarah Van Marketing know Marketing? That’s a yes from you! If you have a list of SEO keywords for your business, this is a suitable place to list them!

Step 11 Spread the LinkedIn Endorsement Love

Find people in your network that you have worked with and endorse them! You know that Sarah Van Marketing makes edgy creative design, so tell the world! Thank your peers for endorsing you and endorse them back!

Step 12 Request Recommendations

It is easy to ask a satisfied customer for a recommendation. They are a brand evangelist anyway telling all their friends and coworkers about your great products and services. Why not ask them to write it out on your LinkedIn profile? Send a request in a private message. If you are unsure of what to write, don’t worry, LinkedIn prompts it for you!

Step 13 Share Media and Marketing Collateral

Those preconstructed posts you are using on Facebook, Twitter or Instagram can be used on LinkedIn as well. Even writing a quick blurb for people is easy to do everyday. Share articles and relevant information from your LinkedIn feed. Give your opinion! Your knowledge is valuable, and people want to hear what you have to say!

Step 14 Add Comments to your Networks Posts

Make yourself a source of knowledge, weigh in on questions about your industry. Interact with the applicable influencer’s in your industry.

There you have it, everything you need to build up your LinkedIn personal profile and your LinkedIn Company page. Post to your Company and share to your personal page for more interaction with your brand.

Happy networking! As always if you have any issues with this content, please send me an email, I can help! Sarahvanmarketing@gmail.com

SVM