Google

Use Google to forward the URL of your website!

Google Domains

Congratulations on having your very own website! Are you ready to purchase a custom domain, or do you have a new domain (the name of your website, in my case www.sarahvanmarketing.com ) that you want to forward your old website too?

It sounds complicated but it is really quite easy to forward your old website to a new name.

 

Name Servers

Name servers store the configuration of your domains as a collection of resource records. If you use the Google Domain servers, you can figure out your domain. Or you can enter up to 13 custom nameservers and configure your domain using a 3rd party DNS provider. So if you bought the name for your website from Go Daddy or BlueHost you can enter it in Google Domain still.

DNSSEC – Domain Name System Security Extensions

This is important to make sure you enable your DNSSEC. This protects your domain from attacks such as DNS cache poison attacks and DNS spoofing. Think of it as a suit of armour around your website domain.

Synthetic Records

Synthetic Records are unique to Google Domains. They perform tasks that require multiple resource records, like mapping the domains and subdomains required to integrate with G-suite.

  • Creating email forwarding alias like yourname@yourbusiness.com
  • Adding all the resource records necessary to integrate your domain with a 3rd party host

You can configure Synthetic Records directly in the DNS tab in Google Domains. Others are set up automatically by Google Domains when you set up web forwarding.

Dynamic DNS

This is what directs your domain or a subdomain to a resource with a dynamically assigned IP address, that you can edit on the DNS tab.

Sub Domain Forwarding

This is how you direct a sub domain to a named url. For example. yourbusinessname.com/yourproduct and have a simpler url like yourproduct.com

How to set up your new name on your old website:

Step #1 Sign into your personal Google Account.

If you do not have a Google account you will have to sign up for one in order to use Google Domains.

Always write down your passwords in a safe place, try a file folder on your computer.

Step #2 Click My Domains

This will require you to add your domain you already purchased, or you can buy one directly from Google.

Step #3 Click On DNS Tab

Remember this is where you will configure synthetic records.

Step #4 Scroll down to Synthetic Records

This is where you will do the forwarding.

Step #5 Select your subdomain from the list

Select Subdomain forward, if yours is not on the list, you will have to doublecheck step 2.

<www.nameofdomainforwarding.com>

Step #6 Select the type of Redirect

Will this be a temporary redirect? (HTTP 302)

  • Browser won’t cache
  • Forces a look up every time to routing table or DNS Server
  • Changes you make show up quickly

Or will it be a permanent redirect? (HTTP 301)

  • Redirects to cache forwarding address
  • Quicker load time from repeat visitors to your site
  • Changes propagate slowly

Step #7 Choose your Pathforwarding

 

<www.yourbusiness.com/specificpage>
When you choose to use pathforwarding, this means all the sub pages from your old website will automatically update.
Think of it this way:
Pathforwarding on:
Pathforwarding off:

Step #8 Click to Accept Changes of Resource Records

This will save your changes and you are good to go!

Good luck with your new Domain! If you need any help setting it up, please contact me! Sarahvanmarketing@gmail.com
SVM

 

Marketing, Social Media

Building your LinkedIn Company Page

LinkedIn is your online resume.

The Facebook for the business world. You started an account years ago, but you haven’t been on in ages. Claim it. Take control of your old account or start a new one!

For all you entrepreneurs out there here is a new platform for you to showcase your products and services on. Reaching other businesses, or professional people is what LinkedIn is all about.

If you are looking for a job or a better job some of these tips can help you, but setting up a LinkedIn Company Page is something only business owners should do.

Here is a simple step by step guide to setting up your LinkedIn Profile and LinkedIn Company Page!

Step 1 Visit the LinkedIn Website

Go to LinkedIn.com

Step 2 Enter your Email Address

When you are signing up for LinkedIn, are you going to use your business email? What if you switch positions? If it is your business it makes sense but it you are employed by a company use a personal email. Then choose a password. If you have an old account you are trying to claim reset your password and follow the directions. As always please write down or save your passwords in a safe place.

Step 3 Confirmation of Sign Up

Confirm your account set up in your own email, or using your business email. It may prompt you to add all your contacts. Skip this and hand pick your contacts individually. Grandma doesn’t need to add you on LinkedIn.

Step 4 Add a LinkedIn Profile Photo

Choose the right profile picture for LinkedIn. Get a professional picture of you smiling. Where you make up 60% of the image. People need to look at this picture of you and want to do business with you. Look trustworthy, practice a few poses. The proper sizing for a LinkedIn profile photo is 400 x 400 pixels. It is acceptable to upload a larger picture as long as it’s square, no larger than 8MB in file size, and does not exceed 20,000 pixels in height or width.

Step 5 Add a LinkedIn Cover Photo

Your cover photo should be something that represents your business, your experience or your brand. Currently in 2018 a LinkedIn cover image is a minimum size of 1192 x 220 pixels, recommended at 1536 x 768 pixels. If you do not have the correct size it will not upload.

Step 6 Create a LinkedIn Company Page.

You must be on a desktop or laptop to create a LinkedIn Company Page. Click on the downward arrow, after clicking on the 9 squares by your profile picture in the top right on the border. Scroll to the bottom and click on create a company page. It will prompt you for company information. Upload your company logo as a profile picture for your business, and make sure you add at least one location. It will ask for hours of operation, company size, website, email and phone number. Later you can create showcase pages to highlight your products and services. Add a cover image to your business page and when it is published, link your personal employment to your LinkedIn Company.

Step 7 Grow your Network

Follow your Company page, encourage any employees, customers, friends and family to follow your company page to raise your profile. Following your customers is a terrific way to interact with them!

Step 8 Create a Catchy LinkedIn Headline

Make it more than just your title. Try to use business specific keywords.

Step 9 Turn your LinkedIn Summary into your Story

Try to bring to life what your background and skill set is. Explain why these skills matter. Add your personality to it.

Step 10 List all your relevant business skills

These are keywords people will use to search for you. They are also skills that your network will endorse you for having. Does Sarah Van Marketing know Marketing? That’s a yes from you! If you have a list of SEO keywords for your business, this is a suitable place to list them!

Step 11 Spread the LinkedIn Endorsement Love

Find people in your network that you have worked with and endorse them! You know that Sarah Van Marketing makes edgy creative design, so tell the world! Thank your peers for endorsing you and endorse them back!

Step 12 Request Recommendations

It is easy to ask a satisfied customer for a recommendation. They are a brand evangelist anyway telling all their friends and coworkers about your great products and services. Why not ask them to write it out on your LinkedIn profile? Send a request in a private message. If you are unsure of what to write, don’t worry, LinkedIn prompts it for you!

Step 13 Share Media and Marketing Collateral

Those preconstructed posts you are using on Facebook, Twitter or Instagram can be used on LinkedIn as well. Even writing a quick blurb for people is easy to do everyday. Share articles and relevant information from your LinkedIn feed. Give your opinion! Your knowledge is valuable, and people want to hear what you have to say!

Step 14 Add Comments to your Networks Posts

Make yourself a source of knowledge, weigh in on questions about your industry. Interact with the applicable influencer’s in your industry.

There you have it, everything you need to build up your LinkedIn personal profile and your LinkedIn Company page. Post to your Company and share to your personal page for more interaction with your brand.

Happy networking! As always if you have any issues with this content, please send me an email, I can help! Sarahvanmarketing@gmail.com

SVM

Google, Marketing, Uncategorized

Google 5 Star Review Secret

The Secret to 5 Star Google Reviews

It is my birthday and I am feeling pretty generous! Happy Birthday to me! So I have decided to give you all a present. Here it is, the fastest way to grow your 5 star Google review rating:

You have had some great feedback from clients, but how do you get that to convert onto your Google page? Adding a 5 Star Google review embedded link to your email signature is an easy way to get testimonials. Plus with the review already at 5 stars it deters 4 or 3 star ratings.

How to create a link for a 5 star Google review

Step 1:

Create a Thank You Email Template:

The email is simple, to the point and heartfelt. They already know the excellent service you have provided. Go for it! Ask for your client to write a Google review. Within the request, send a direct link to the Google review page loaded with a 5-star rating. That way even if they don’t type anything, you still get the 5 stars.

Step 2:

On your phone, open Google Chrome in an incognito tab:

In the incognito tab on your smart phone, go to Google.com and search your business name exactly as it appears on your Google My Business page. Your business’ Google knowledge graph should show up with all of your business information. If you don’t see your business, include your city and/or province until your business pops up.

Step 3:

Select to review 5 stars:

Tap the 5th star on the far right. Make sure you see all 5 stars highlighted, as this will be your default link for requesting reviews.

Step 4:

Grab the link:

You will be prompted to log in. Don’t worry, that’s what you need! Scroll up to the address bar. Press and hold in the address bar until the “Select All” option appears. Click it and then select “Copy” to copy the URL.

Step 5:

Use the link in your email:

Congratulations! You now have a link that will work on both mobile and desktop, that you can embed in thank you emails. This will easily direct your clients directly to your 5-star review prompt on Google!

You can embed the link in the image of the Google Logo, or just have the link itself. If you can’t stand that long link? Shorten it with Google’s shortener, Goo.gl.

Click that link to see it in action!

LEAVE SARAH VAN MARKETING A 5 STAR GOOGLE REVIEW!

If you need a hand with any of these steps, feel free to contact me. I am more than happy to help! Sarahvanmarketing@gmail.com

SVM