Marketing, Social Media

Building your LinkedIn Company Page

LinkedIn is your online resume.

The Facebook for the business world. You started an account years ago, but you haven’t been on in ages. Claim it. Take control of your old account or start a new one!

For all you entrepreneurs out there here is a new platform for you to showcase your products and services on. Reaching other businesses, or professional people is what LinkedIn is all about.

If you are looking for a job or a better job some of these tips can help you, but setting up a LinkedIn Company Page is something only business owners should do.

Here is a simple step by step guide to setting up your LinkedIn Profile and LinkedIn Company Page!

Step 1 Visit the LinkedIn Website

Go to

Step 2 Enter your Email Address

When you are signing up for LinkedIn, are you going to use your business email? What if you switch positions? If it is your business it makes sense but it you are employed by a company use a personal email. Then choose a password. If you have an old account you are trying to claim reset your password and follow the directions. As always please write down or save your passwords in a safe place.

Step 3 Confirmation of Sign Up

Confirm your account set up in your own email, or using your business email. It may prompt you to add all your contacts. Skip this and hand pick your contacts individually. Grandma doesn’t need to add you on LinkedIn.

Step 4 Add a LinkedIn Profile Photo

Choose the right profile picture for LinkedIn. Get a professional picture of you smiling. Where you make up 60% of the image. People need to look at this picture of you and want to do business with you. Look trustworthy, practice a few poses. The proper sizing for a LinkedIn profile photo is 400 x 400 pixels. It is acceptable to upload a larger picture as long as it’s square, no larger than 8MB in file size, and does not exceed 20,000 pixels in height or width.

Step 5 Add a LinkedIn Cover Photo

Your cover photo should be something that represents your business, your experience or your brand. Currently in 2018 a LinkedIn cover image is a minimum size of 1192 x 220 pixels, recommended at 1536 x 768 pixels. If you do not have the correct size it will not upload.

Step 6 Create a LinkedIn Company Page.

You must be on a desktop or laptop to create a LinkedIn Company Page. Click on the downward arrow, after clicking on the 9 squares by your profile picture in the top right on the border. Scroll to the bottom and click on create a company page. It will prompt you for company information. Upload your company logo as a profile picture for your business, and make sure you add at least one location. It will ask for hours of operation, company size, website, email and phone number. Later you can create showcase pages to highlight your products and services. Add a cover image to your business page and when it is published, link your personal employment to your LinkedIn Company.

Step 7 Grow your Network

Follow your Company page, encourage any employees, customers, friends and family to follow your company page to raise your profile. Following your customers is a terrific way to interact with them!

Step 8 Create a Catchy LinkedIn Headline

Make it more than just your title. Try to use business specific keywords.

Step 9 Turn your LinkedIn Summary into your Story

Try to bring to life what your background and skill set is. Explain why these skills matter. Add your personality to it.

Step 10 List all your relevant business skills

These are keywords people will use to search for you. They are also skills that your network will endorse you for having. Does Sarah Van Marketing know Marketing? That’s a yes from you! If you have a list of SEO keywords for your business, this is a suitable place to list them!

Step 11 Spread the LinkedIn Endorsement Love

Find people in your network that you have worked with and endorse them! You know that Sarah Van Marketing makes edgy creative design, so tell the world! Thank your peers for endorsing you and endorse them back!

Step 12 Request Recommendations

It is easy to ask a satisfied customer for a recommendation. They are a brand evangelist anyway telling all their friends and coworkers about your great products and services. Why not ask them to write it out on your LinkedIn profile? Send a request in a private message. If you are unsure of what to write, don’t worry, LinkedIn prompts it for you!

Step 13 Share Media and Marketing Collateral

Those preconstructed posts you are using on Facebook, Twitter or Instagram can be used on LinkedIn as well. Even writing a quick blurb for people is easy to do everyday. Share articles and relevant information from your LinkedIn feed. Give your opinion! Your knowledge is valuable, and people want to hear what you have to say!

Step 14 Add Comments to your Networks Posts

Make yourself a source of knowledge, weigh in on questions about your industry. Interact with the applicable influencer’s in your industry.

There you have it, everything you need to build up your LinkedIn personal profile and your LinkedIn Company page. Post to your Company and share to your personal page for more interaction with your brand.

Happy networking! As always if you have any issues with this content, please send me an email, I can help!